Byredo | Clematis Floral Gift

Client Objective

For Mother’s Day 2025, Byredo wanted to prepare a simple yet distinctive floral gift for customers at K11 Musea and Lane Crawford. Customers who spent a specified amount over the Mother’s Day weekend received a custom Flower Bouquet.

The Flower Bouquet needed to reflect Byredo’s signature minimalist style: neither the flowers nor the packaging needed to be overly elaborate, but every choice had to be precise, allowing customers to immediately sense the brand’s aesthetic.

Our Solution

We designed and produced more than 80 custom small clematis Flower Bouquets for Byredo, delivering them over two days to the K11 Musea and Lane Crawford stores in support of the Mother’s Day weekend campaign.

Each Flower Bouquet used only five clematis stems. With its delicate and natural form, clematis already offers sufficient lines and dimension when appreciated on its own, so there was no need to add many other flowers.

After the five stems were arranged, the form of each clematis flower remained clearly visible. The overall design stayed simple and was not overshadowed by complex floral combinations, while also echoing Byredo’s understated style across its fragrances, packaging, and retail spaces.

Each Flower Bouquet was wrapped using Byredo branded wrapping paper and stickers, ensuring a consistent brand identity from design through to packaging.

Event Experience

Rather than using a large quantity of flowers, the Flower Bouquet expressed Byredo’s minimalist aesthetic through five clematis stems.

During the Mother’s Day weekend, more than 80 customers received this floral gift at the two retail locations. The Flower Bouquet was both a thoughtful holiday gesture and an extension of the brand style customers experienced in-store into a gift they could take home.