Byredo | Mother’s Day Bouquet 2026

Client Objective

For Mother’s Day 2026, Byredo wanted to give customers who spent a specified amount a small Flower Bouquet, adding a thoughtful festive touch to the shopping experience.

The floral gift needed to reflect Byredo’s distinctive yet understated aesthetic. It had to avoid the sweetness of a typical Mother’s Day bouquet while allowing customers to immediately sense the brand’s personality.

Our Approach

From the client’s design approval to final delivery, the entire project took just three days. Within this limited timeframe, we completed the Flower Bouquet design, floral material sourcing, production and delivery, preparing a total of 40 small Mother’s Day Flower Bouquets for the Gough Street flagship store and K11 Musea store to support their promotional activities.

The floral materials selected were curly willow, spray lilies and celosia. Curly willow introduced natural lines, while the spray lilies and celosia added layers through their contrasting forms, creating Flower Bouquets with a sculptural quality and asymmetrical lines. The overall look deliberately avoided the romantic style of traditional Mother’s Day Flower Bouquets, aligning more closely with Byredo’s distinctive, restrained and individual brand image.

Each Flower Bouquet was wrapped in the brand’s bespoke wrapping paper, keeping the floral materials, structure and packaging consistent. When customers received their Flower Bouquet, they could also feel that it had been specially designed for the Byredo event.

Event Experience

In just three days, we completed the design and production of 40 Flower Bouquets, as well as delivery to both stores, while ensuring consistency in the form and packaging of every Flower Bouquet.

For customers, the Flower Bouquet was more than a shopping gift; it was also an unexpected little surprise on Mother’s Day. For the brand, the Flower Bouquet extended Byredo’s aesthetic from the store environment into customers’ hands.