Chopard | Days of Happiness 2025

Client Objectives

On March 20, 2025, Chopard presented “Days of Happiness” as its theme, hoping to bring VIP clients genuine, tangible moments of joy through a refined and heartfelt floral gesture. The brand wanted this initiative to go beyond simply giving gifts, naturally integrating a sense of happiness and the spirit of spring into client interactions and store spaces, so that every detail would reflect Chopard’s signature elegance, delicacy, and vitality.

Our Solution

We designed and prepared 80 individual Ecuadorian roses for Chopard, created exclusively for the brand’s VIP clients. Each rose was carefully selected and prepared, then individually wrapped in a refined presentation, allowing the flower’s natural lines, colours, and texture to become the visual focus.

The single-rose format was simple and direct, yet communicated the sentiment clearly. Compared with conventional mass-produced event gifts, each flower felt more personal, allowing clients to experience the brand’s attention to detail and hospitality the moment they received the rose.

In addition to the VIP rose gifts, we also designed spring-themed Floral Decoration for the Prince’s Building flagship store in Central and the IFC store. The floral works featured a bright, light, and lively style, adding a joyful and welcoming seasonal atmosphere to the stores and extending the campaign theme from the roses in clients’ hands throughout the brand’s spaces.

Event Experience

A single rose may seem simple, yet it is one of the most direct symbols of emotion. For VIP clients receiving the gift, it was a tangible expression of happiness they could take with them; for Chopard, it was a gentle and sincere way to convey the brand’s care through a personal point of contact.

The spring Floral Decoration in the stores further transformed “Days of Happiness” from a gift into a complete spatial experience. As clients entered the stores, saw the floral displays, and received their roses, the campaign theme became more than a message—it came to life through visual, emotional, and interactive experiences.

With 80 roses, two stores, and one consistent and clearly defined theme of happiness, this initiative naturally and delicately brought Chopard’s heartfelt brand sentiment to each client.