Chopard | Days of Happiness 2026

Client Objective

March 20 is International Day of Happiness every year. With “Days of Happiness” as its theme, Chopard hoped to offer customers visiting its stores on this day a simple yet heartfelt gesture, turning “happiness” from an event slogan into a gift they could receive in person.

Our Solution

We designed and produced 80 Flower Bouquet arrangements for Chopard, which were delivered to the flagship store at Prince’s Building in Central, Harbour City in Tsim Sha Tsui, and the IFC store in Central, where they were presented to customers visiting on the day.

The Flower Bouquet arrangements featured a soft pink palette, using Garden Roses, Japanese sweet peas, spray peonies, and clematis. The different flowers added delicate lines and a sense of lightness, coming together in small, naturally soft bouquets with a touch of spring.

Each bouquet was paired with a custom Chopard paper carrier bag, allowing customers to feel that the flowers were specially prepared for the brand’s event as they received them.

Event Experience

The small Flower Bouquet arrangements needed little explanation. The moment customers received the flowers, they could already feel the sentiment Chopard wished to convey.

Through its three stores and 80 Flower Bouquet arrangements, Chopard transformed “Days of Happiness” from an event theme into a festive surprise that customers could take away, creating a warmer and more tangible brand memory on International Day of Happiness.