Chopard | Mini Christmas Tree
Client Objectives
For Christmas 2024, Chopard wanted to prepare a festive gift for VIP clients and celebrities that would complement the brand’s image.
The brand needed 90 bespoke gifts. In addition to creating a distinct Christmas atmosphere, each miniature Christmas tree had to maintain a consistent appearance and quality while conveying Chopard’s commitment to craftsmanship through every detail.
Our Solution
We handmade 90 miniature Dutch Noble Fir Christmas trees exclusively for Chopard as festive gifts for the brand’s VIP clients and celebrities.
Each Christmas tree was individually shaped by hand. We adjusted each tree according to the density of its branches, overall proportions, and form, allowing all 90 pieces to retain the unique shapes of their natural foliage while maintaining consistent quality and appearance.
The branches of the Dutch Noble Fir are full and carry a natural pine fragrance, allowing recipients to experience the winter and festive atmosphere not only through the miniature Christmas tree’s appearance but also through its scent.
Each Christmas tree was finished with a Chopard signature ribbon, accented in the brand’s iconic gold and blue, naturally incorporating brand elements into the festive design.
Event Experience
The miniature Christmas trees can be displayed at home or in the office, allowing the brand’s festive sentiment to remain part of the recipients’ living spaces throughout the Christmas season.
From natural Dutch Noble Fir trees and individually shaped foliage to the brand’s signature ribbons, every detail was crafted by hand. For the 90 VIP clients and celebrities who received them, these were more than Christmas decorations—they were festive gifts made exclusively for Chopard.
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