Chopard | Mini Christmas Tree
Client Objectives
For Christmas 2024, Chopard wanted to prepare a festive gift for VIP clients and celebrities that aligned with the brand’s image.
The brand needed 90 bespoke gifts. In addition to conveying a distinct Christmas atmosphere, each mini Christmas tree had to maintain a consistent form and quality, while expressing Chopard’s appreciation for craftsmanship through the details.
Our Approach
We handcrafted 90 mini Christmas trees from Dutch Noble Fir for Chopard, as festive gifts for the brand to give to VIP clients and celebrities.
Each Christmas tree was shaped individually by hand. We adjusted each one according to its branch density, overall proportions and form, allowing the 90 pieces to retain the unique character of their natural branches while maintaining consistent quality and appearance.
The full branches of the Dutch Noble Fir carried a natural pine fragrance, allowing recipients to experience the feeling of winter and the festive season not only through the sight of the mini Christmas trees, but also through their scent.
Each Christmas tree was finished with a Chopard bespoke ribbon, accented with the brand’s signature gold and blue, naturally incorporating the brand elements into the festive design.
Event Experience
The mini Christmas trees could be displayed at home or in the office, allowing the brand’s festive wishes to remain part of the recipients’ living spaces throughout the Christmas season.
From natural Dutch Noble Fir, with each tree carefully shaped by hand, to the brand’s bespoke ribbons, every detail was handcrafted. For the 90 VIP clients and celebrities who received the gifts, this was more than a Christmas decoration - it was a festive gift created especially for Chopard.
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