Club Monaco | Spring Succulent Activation

Client Objectives

In spring 2026, Club Monaco wanted to offer customers who spent the designated amount a gift aligned with the brand’s lifestyle aesthetic, in support of its spring new-arrivals promotion.

The brand also wanted to introduce natural, refreshing spring elements across its stores in Hong Kong while taking practical operations into account: the plants needed to be easy to care for and remain in good condition throughout the approximately three-week campaign period.

Our Solution

We planned and supplied succulent gifts for all 8 Club Monaco stores across Hong Kong, in support of an approximately three-week spring promotion.

Customers who spent the designated amount received a succulent plant in a simple ceramic pot. We selected succulents in different varieties and forms so that each gift had slight variations, while the consistent pots and sizing maintained a cohesive overall style.

The same succulents were also used for in-store Visual Merchandising, adding natural greenery and dimensional lines to each store. Compared with fresh flowers, succulents last longer and do not require daily water changes, making them more suitable for an event running simultaneously across 8 stores for approximately three weeks.

The plants’ size and placement were carefully controlled to add a spring feel to the stores without taking visual focus away from the clothing and new spring arrivals.

Event Experience

This project used the same type of succulent to address both customer gifting and in-store display needs.

Customers could take the plants home to display on a desk, windowsill, or elsewhere in their homes, allowing the gift to remain part of their daily lives after the event ended. For Club Monaco, the succulents also helped all 8 stores across Hong Kong maintain a consistent spring atmosphere over three weeks without requiring the store teams to spend too much time caring for them.