Penhaligon’s | Mother’s Day Bouquet

Client Objectives

To support the 2026 Mother’s Day campaign, Penhaligon’s wanted to extend its garden-inspired brand concept from fragrance into a tangible floral gift through a small Flower Bouquet with a touch of spring.

Founded in London in 1870, Penhaligon’s frequently draws inspiration from gardens, flowers, and British stories for its fragrances. In addition to conveying a festive feeling, this Flower Bouquet needed to retain the brand’s signature style: elegant, light, and touched with a sense of imagination.

Our Approach

We designed and produced 20 small Mother’s Day Flower Bouquets for Penhaligon’s, presenting the feeling of a spring garden in a natural and airy way.

The flowers selected were gerbera daisies, strawflowers, scabiosa, and ornamental allium. The original lines and forms of each flower were preserved. Rather than pursuing excessive uniformity, the Flower Bouquet has a sense of natural movement and openness, as though it had just been gathered from a spring garden.

The packaging uses Penhaligon’s signature dark green netting. Its translucent material allows the flowers to show through naturally, while bringing the brand colour into the overall design, enabling customers to recognise at a glance that this is a Mother’s Day floral gift from Penhaligon’s.

Campaign Experience

The Flower Bouquet transforms Penhaligon’s familiar garden imagery from a scent into a gift that can be seen, touched, and taken home.

For customers, it is more than a Mother’s Day gift; it is a part of the brand story. The natural lines of the flowers, spring colours, and dark green packaging work together to preserve Penhaligon’s British character while adding a relaxed yet thoughtful festive touch to the Mother’s Day campaign.