Pomellato | Christmas Wreath

Client Objectives

During the Christmas season, Pomellato wanted to create a festive experience in which VIP guests could participate hands-on by making their own Christmas wreaths in-store, rather than simply receiving a ready-made gift.

The workshop needed to align with the brand’s event arrangements across different stores in Hong Kong and Macau, while delivering a consistent and carefully crafted experience for 90 VIP guests within four weeks.

Our Approach

We planned a four-week Christmas wreath workshop for Pomellato, held at its IFC Central, Harbour City Tsim Sha Tsui and Macau stores, welcoming a total of 90 VIP guests.

The wreaths were made primarily with Dutch Noble Fir, complemented by pine cones and a selection of Christmas decorations to create rich yet understated winter layers. Guests could arrange the decorations according to their preferences, creating a Christmas wreath with a personal touch.

We also commissioned metal ornaments engraved with the Pomellato Logo, giving each creation a distinct and refined brand detail.

After the workshop, the completed wreaths were placed in Pomellato-branded gift boxes, making them easy for guests to take home while keeping the packaging consistent with the overall event experience.

The Experience

Spanning three locations across Hong Kong and Macau, the workshop invited participants to take part in the entire creative process, from selecting decorations and designing their wreaths to completing the finished pieces by hand.

For the 90 VIP guests, what they took home was more than a Christmas wreath: it was a festive memory they had created themselves. The metal ornaments engraved with the brand Logo and the Pomellato gift boxes also extended the brand experience from the workshop venue into their homes.