Herbert Smith Freehills Kramer | Corporate Floral Display
We designed vase floral arrangements for Herbert Smith Freehills Kramer’s office space. The arrangements feature white, blue, and red as the main colors, symbolizing the company’s acquisition and merger with a US-based firm and representing a new beginning.
Client’s Goals
Following the completion of the acquisition and merger, the client wanted to commemorate the company’s new phase through floral arrangements.
The arrangements use the white, blue, and red of the American flag as their main colors, representing the successful merger with a US-based firm and conveying the meaning of A New Start.
The floral arrangements also needed to complement the existing office environment, maintaining a professional, simple, and natural appearance while expressing the significance of this important moment.
Our Approach
Based on the three main colors selected by the client, we created the floral arrangements using white orchids, blue hydrangeas, and red dahlias.
The white orchids bring clean and elegant lines to the arrangements; the fuller form of the blue hydrangeas adds volume and depth; while the red dahlias serve as striking focal points.
The three colors work together to naturally incorporate the colors of the American flag into the floral arrangements, symbolizing the successful completion of the acquisition and merger and representing the beginning of a new phase for Herbert Smith Freehills Kramer.
We also adjusted the height and proportions of the floral materials according to the dimensions of the vases, their placement, and the surrounding space, allowing the arrangements to integrate naturally into the corporate environment while conveying their symbolic meaning.
Spatial Experience
Once completed, the floral arrangements served not only as decorations within the office space but also as a meaningful representation of the company’s development.
White, blue, and red give the arrangements a clear visual theme, while the different forms of the orchids, hydrangeas, and dahlias add natural depth to the overall design.
In a simple and direct way, the floral arrangements record the important moment of the company’s completed acquisition and merger, while representing the new team embarking together on A New Start.
