Jaeger-LeCoultre | Chinese New Year Floral Display

We prepared fresh flower arrangements for Jaeger-LeCoultre’s Lunar New Year event, which were displayed at the Emperor Watch & Jewellery Group store in Central. Featuring red as the main colour and auspicious flowers associated with the New Year, the arrangements brought a festive yet elegant Lunar New Year atmosphere to the event.

Client Objectives

The client wanted to enhance the Lunar New Year atmosphere at the store event with fresh flowers while complementing the boutique’s existing environment and brand image.

The floral arrangements needed to convey a strong New Year atmosphere while blending naturally into the store space, allowing guests to experience the festive spirit as they participated in the event.

Our Approach

We used red as the primary colour and designed the fresh flower arrangements with dahlias, Ardisia crenata berries and other auspicious New Year flowers.

The dahlias’ full blooms added depth to the arrangements, while the red berries of Ardisia crenata symbolised prosperity and good fortune, complementing the Lunar New Year theme.

The design created depth through different shades of red, varied floral forms and changes in height. It retained the festive character of New Year floristry while complementing Jaeger-LeCoultre’s refined and elegant brand image.

Event Experience

The fresh flower arrangements were displayed at the Emperor Watch & Jewellery Group store in Central, becoming one of the visual focal points of the event.

The red flowers brought warmth and festive cheer to the store, allowing guests to naturally experience the festive atmosphere and blessings of the Lunar New Year during the event.