Jaeger-LeCoultre | Dried Floral Display

We designed a dried floral arrangement display for Jaeger-LeCoultre, using the natural lines, colors, and textures of dried flowers to create a refined yet understated visual focal point in the brand’s space.

Client Objectives

The client wanted to enhance the atmosphere of the space through floral design, while also requiring the installation to remain suitable for long-term display without frequent replacement of the floral materials.

The floral design needed to complement Jaeger-LeCoultre’s refined and understated brand image. It had to add detail to the space without drawing attention away from the watches and product displays.

Our Approach

We selected dried floral materials to create the arrangements, adjusting their height, lines, and proportions according to their placement, the surrounding environment, and the primary viewing angles.

The dried floral materials retain the natural textures and forms of the plants, adding depth to the arrangements while making them more suitable for long-term display than fresh flowers.

The overall design is centered on a simple color palette and natural lines, allowing the floral arrangements to blend into the brand’s space while maintaining a clear and balanced appearance from different angles.

Spatial Experience

Once completed, the dried floral arrangements added natural texture and soft layers to the brand’s space, making the existing environment feel more complete.

The arrangements complement the watch displays in a refined and understated way, allowing guests to appreciate the products while also experiencing the brand’s attention to spatial details.