Chow Tai Fook | Chinese New Year Floral Workshop

Client Objectives

Chow Tai Fook wanted to arrange a Floral Workshop for 12 VIP guests during the Lunar New Year period.

The event was held at The Rosewood Hong Kong in Tsim Sha Tsui, allowing guests to slow down in the hotel setting and create a Lunar New Year floral arrangement that complemented the brand identity.

Our Solution

We designed a Lunar New Year-themed potted floral arrangement for Chow Tai Fook, incorporating brand elements into the flower pots and decorative details.

Black ceramic flower pots were selected and printed with Chow Tai Fook's signature pattern. The flowers featured red as the main colour, including Dahlia, Japanese sweet peas, and Ardisia crenata. The colour palette complemented the Lunar New Year, while different flower shapes and heights added dimension to the arrangement.

After completing their arrangements, guests added Chow Tai Fook Horse Year greeting-card ornaments. Each arrangement was completed with a branded flower pot and greeting card, allowing guests to take it home directly as part of their Lunar New Year decorations.

Event Experience

During the workshop, the florist demonstrated how to prepare and position the flowers step by step, and assisted the 12 guests in adjusting their arrangements according to their preferences.

Guests completed not only a Lunar New Year floral arrangement, but also a festive creation they had made themselves, incorporating Chow Tai Fook brand elements.