Pomellato | Mother's Day Floral Workshop

Client Objective

Pomellato wanted to arrange a Floral Workshop for VIP guests at its IFC and Harbour City stores for Mother’s Day.

The event needed to reflect the brand’s latest Nudo Collection, allowing guests to see how the colours of the jewellery collection’s gemstones could be translated into floral combinations while creating their own floral arrangements.

Our Approach

We drew colour inspiration from the Nudo Collection, starting with the blue of topaz, the green of peridot and the purple of amethyst, and selected purple roses, blue delphiniums, and pink and green carnations.

Combining flowers in different colours within a single arrangement echoed the tones of the various gemstones in the collection, while preserving the distinctive form and texture of each flower.

Pomellato’s signature red flower box was chosen as the container, incorporating brand elements from the floral colour palette through to the packaging. After completing their arrangements, guests could take the entire flower box home and continue enjoying it by simply adding water regularly.

Workshop Experience

During the workshop, the florist demonstrated the techniques for preparing and arranging the flowers step by step, and helped guests adjust the distribution of different colours within their arrangements.

By selecting and arranging the flowers themselves, guests could experience the Nudo Collection’s colour palette more directly. Each completed floral arrangement, together with the red branded flower box, was taken home as a Mother’s Day creation made by the guests themselves.