Gucci | Floral Cart Services
Client Objectives
For Mother’s Day 2021, Gucci wanted to prepare a festive gift for customers visiting its Sogo Causeway Bay and Harbour City Tsim Sha Tsui stores.
In addition to giving away fresh flowers, the brand wanted the bouquets to feature a more distinctive design that could attract customers’ attention and complement the in-store Mother’s Day activities.
Our Approach
We designed and handmade 80 small Mother’s Day bouquets for Gucci. Taking inspiration from the shape and proportions of ice cream cones, we packaged the fresh flowers in an ice cream-inspired design, adding a more relaxed and playful touch to the traditional small bouquet.
The bouquets were divided into two color palettes: soft pink and bright yellow. The flowers included tulips, roses, carnations, and small lilies. Each bouquet was arranged according to its designated color palette, creating a clear distinction between the two designs while maintaining a cohesive overall style.
Both stores featured Gucci-branded flower carts displaying small flower bouquets. Our team was also on-site to arrange and distribute the flowers, allowing customers to receive their Mother’s Day floral gifts directly from the carts.
Event Experience
The ice cream-inspired design makes the flower bouquets more eye-catching on the flower cart, while adding an element of surprise to Mother’s Day gifting. When customers visit the store, they receive not only a bouquet of fresh flowers but also a special festive gift designed for the Gucci event.
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