La Prairie | Christmas Wreath Workshop

Client Objectives

La Prairie wanted to organize a wreath-making workshop during the Christmas season for 30 brand VIPs and KOLs.

In addition to allowing guests to create their own festive pieces, the event needed to align with La Prairie’s consistent brand image, ensuring a cohesive experience across the floral materials, wreath designs, and venue.

Our Solution

In 2021, we partnered with La Prairie to host a Christmas wreath-making workshop at La Prairie House, attended by 30 brand VIPs and KOLs.

The wreaths were made primarily with fresh pine branches and eucalyptus leaves, complemented by Christmas decorations and ribbons. During the workshop, the florists demonstrated step by step how to build the wreath structure, secure the foliage, and arrange the decorations, while providing assistance according to each guest’s progress.

Participants could choose the placement of their decorations and how to arrange the ribbons. As a result, even though everyone used the same materials, each completed wreath featured a different arrangement and unique details.

Event Experience

Every guest was able to complete their own wreath and take it home after the event to use as part of their Christmas decorations.

Several KOLs who attended the event also shared the workshop process and their completed wreaths on social media, allowing those who were unable to attend in person to experience the Christmas event at La Prairie House.