Brooks Brothers | SS26 Floral Display
We designed Floral Decoration for Brooks Brothers’ SS26 spring campaign and displayed it simultaneously across all 9 stores in Hong Kong. Using spring colors and seasonal flowers, the floral arrangements echoed the relaxed holiday feel of the brand’s The Florida Keys collection, allowing customers to experience a consistent spring atmosphere as they entered different stores.
Client Objectives
During the SS26 spring campaign, Brooks Brothers wanted to extend the new collection’s themes and colors into the store environment through Floral Decoration.
This season’s collection was inspired by The Florida Keys, incorporating palm trees and tropical patterns while retaining the elegant feel of the brand’s Soft Tailoring.
The Floral Decoration needed to complement the collection’s relaxed, bright atmosphere while creating a consistent visual effect across all 9 stores in Hong Kong.
Our Solution
We used delphiniums, dahlias, and cream-colored sunflowers as the main flowers. By combining different flower shapes, lines, and heights, we created a natural and light spring feel.
The elongated lines of the delphiniums added height to the arrangements, while the dahlias and sunflowers provided fuller forms and bright colors. Together, the three types of flowers created sufficient depth without appearing too heavy.
The floral color palette was inspired by the SS26 collection and The Florida Keys theme, extending the seasonal colors of the clothing into the store environment.
The same design was displayed simultaneously across all 9 stores in Hong Kong throughout the campaign, ensuring that customers experienced a consistent brand atmosphere regardless of which store they visited.
Customer Experience
Once completed, the Floral Decoration added natural colors and a springtime atmosphere to the stores, making the new collection’s theme more tangible for customers.
The Floral Decoration complemented the clothing, in-store displays, and campaign theme, extending the inspiration of The Florida Keys beyond the clothing and patterns into the entire shopping space.
