Chopard | Mother's Day Activation
For Mother’s Day 2024, we organized a VIP Floral Workshop for Chopard’s flagship store in Prince’s Building, Central, and added fresh-flower arrangements throughout the store. The event featured pink flowers, allowing 40 VIP guests to enjoy floral creativity in a flower-scented environment while experiencing the warm atmosphere of Mother’s Day.
Client Objectives
Chopard wanted to prepare a special Mother’s Day event for its VIP guests—not simply to give them a gift, but to let them create a floral arrangement themselves and enjoy a relaxed and meaningful experience.
In addition to the workshop, the client also wanted to transform the atmosphere of the flagship store with fresh flowers, allowing guests to feel the festive spirit of Mother’s Day from the moment they entered.
Our Approach
We held a Mother’s Day flower basket workshop at the Chopard flagship store in Prince’s Building, Central, guiding 40 VIP guests in creating their own pink-toned flower baskets.
The flowers primarily featured Ecuadorian roses and carnations, complementing the Mother’s Day theme and Chopard’s brand colors. After completing their arrangements, each guest could take their flower basket home.
On the same day, we also designed fresh-flower arrangements for different areas of the store, including the door and window display area, the staircase connecting the two floors, and the area near the product display cabinets. All the floral designs used the same pink color palette, creating visual harmony between the workshop and the store decor.
The brand also arranged for a photographer to take photos of guests on-site and print instant photos, so everyone could take home not only the flower basket they had made themselves, but also a memento of the day.
Event Experience
Once the styling was complete, the entire flagship store was filled with pink flowers and a natural floral fragrance, creating a different feel from the store’s usual environment.
Guests could create floral arrangements, take photos, and mingle in the store, creating a relaxed and welcoming atmosphere. From the store styling and Floral Workshop to on-site photography, every element centered around the Mother’s Day theme, allowing guests to enjoy a complete and memorable afternoon.
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