Jaeger-LeCoultre | Christmas Floral Display

Jaeger-LeCoultre held a Christmas Floral Workshop at the VIC Club Lounge in IFC, Central. To create a more festive atmosphere, we specially designed a collection of Christmas floral arrangements, allowing guests to experience a natural, warm winter ambience from the moment they entered the venue.

Client Objectives

The client wanted to enhance the Christmas atmosphere at the workshop venue through floral design while maintaining Jaeger-LeCoultre’s signature refined and elegant brand image.

The floral arrangements needed to blend naturally into the venue without taking attention away from the workshop itself, while making the entire space feel more complete and festive.

Our Approach

We designed a collection of Christmas-themed vase arrangements for the venue, primarily using Dutch noble fir, pine cones, and a variety of winter foliage.

The arrangements centred on varying shades of green, using the forms and textures of different branches and leaves to create depth and achieve a natural, minimalist look with a distinctly wintry feel.

The noble fir also carried a subtle pine fragrance. In addition to the visual décor, guests could enjoy the natural scent of Christmas throughout the venue, making the festive atmosphere feel even more complete.

Event Experience

Once completed, the floral arrangements added a warm and natural Christmas atmosphere to the workshop venue.

From entering the VIC Club Lounge to participating in the workshop, guests could experience the festive ambience through the colours, textures, and pine fragrance of the floral materials. This gave the event a greater sense of occasion and made it more memorable.